As the summer begins to wind down, I realize that my internship is coming to an end… and that I haven’t blogged since early May. Here goes nothing.
I’ve been fortunate enough to have the opportunity to intern at a company in Fort Lauderdale, Florida called On The Ball Marketing. Though I am a Journalism student focusing on Public Relations, I’ve always found the marketing industry interesting. So interesting, that I believe marketing is the direction I wish to pursue in the future. Much, I can credit to my internship this summer.
On The Ball is a creative, marketing and sales company that focuses on social media to build brands, drive new business development and (at the end of the day) make money for clients. Previously, On The Ball was a sports and entertainment marketing company with clients like the Miami Dolphins, Comcast, Florida Panthers, LA Stadium and Don Shula. But OTB has since changed paths to take a more entrepreneurial approach to sales and marketing with current clients that range from the Miami Marlins, a high-end country club in Boca Raton, one of the largest non-profits in South Florida and a plethora of start-ups looking to build brands and sell products. So, they turn to us.
Founder of OTB, Steve Nudelberg, recently said, “If you want to sell more shit… Call us.”
If you knew Steve, you wouldn’t find this the least bit offensive, rather the honest truth. People hire us for our relationships in the community, the ability to create brands and sell their shit.
Starting at On The Ball at the end of May, with a whole summer ahead of me, I was given a lot of responsibility. I walked in the first day with their trust, a concept that was both refreshing and inspiring. I immediately transitioned onto the Broken Sound Club account, a premium account for the high-end country club community in Boca Raton. So high-end that I don’t think I will ever have enough money to live there, unless I win the lottery… or become the next Wolf of Wall Street.
I learned the ins and outs of managing accounts, specifically on social media – content calendars, scheduling tweets and posts, blogging (thanks for teaching us this past semester John Robinson, you saved my rear end), Facebook ads, Photoshop and the newest trends in social media marketing.
Recently, we picked up another client, Winterfest Boat Parade. Winterfest is a non-profit organization that brings an economic impact of $48 million per year to Broward County. The highlight event is the Seminole Hard Rock Winterfest Boat Parade that occurs every December on the intracoastal waterway where the entire South Florida community gathers along the waterway to watch a 12 mile parade of decorated boats. I was put in charge of this account and assigned to build their social media platforms to the high-class level that the Winterfest organization has established itself throughout South Florida.
If anyone knows me, this account couldn’t be more interesting. A non-profit organization focused on South Florida, boating and the ocean – it has everything I could ever want and more. It was a pleasure and an experience working with Winterfest and I look forward to watching the brand grow even stronger on social media after I leave On The Ball.
This summer I’ve learned that I have strengths and I have weaknesses. I’ve learned that I now have a better idea of the path I wish to pursue in my professional career. Notice I said better idea rather than I actually know what I want to do with my life. Hopefully I’ll lock it down this year (I’m crossing my fingers).
Despite my 40-hour work week, I have still had the greatest summer to date. It feels good to be back home in the Sunshine State, though on the other coast. I’ve been living with my family in Boca Raton, my aunt, uncle and two cousins (both around my age) and they are the reason for my wonderful summer. Every weekend we take the boat out to the Atlantic and fish, spear or simply explore the underwater world that surrounds us. Cruising on the boat in the ocean is my favorite thing in the world, cliché I know, but it’s the truth. This summer I’ve grown as a professional and a person, and I’ve been very blessed to spend the summer making memories with my extended family.
As the summer days wind down, I find myself nostalgic that this will be my last year in the beautiful town of Chapel Hill. It’s hard to accurately explain the feeling of it, actually. I look forward to my final year in the Tar Heel town – making lasting memories with my best friends by staying up too late, eating more Sutton’s ice than any normal human should consume, cheering on the Heels on every field and court, making new friends and trying my best to make my mark at one of the nation’s top universities. I look forward to proudly walking across the stage at graduation with a University of North Carolina diploma in hand, ready to take on the world.
But, until then, I have many more decisions to make – both smart and stupid decisions – in my final year. I’m counting down the days until I return to the land of Carolina blue skies to make the most of my last season as a Tar Heel.