The avid television and movie viewer that I am, I pride myself in my dedication and awareness of what is occurring in specific shows and films. The pursuing journalism student that I am, I can’t seem to stop analyzing product placement in media outlets these days.
You can tell almost immediately when a brand has paid money for their product to be featured in a television show or movie. There is an awkwardly long focus on a product that deters the viewer from the show to think how unnatural the product placement is.
An example of this is in the show ‘White Collar’ and the excessive amounts of Ford footage displayed throughout. One episode even showed how the Ford vehicle can turn-on by itself, speak to you and parallel park on its own. Like I said before, excessive. If I wanted to learn more about Ford vehicle features or was in the market to purchase a new car I would probably check out the Ford website rather than watching an episode of White Collar.
I understand a casual product placement by Coca-Cola as two highschoolers are sitting on their porch sipping on a Diet Coke, but not a car. The price of a car is too high for it to ever be an effective use of advertising, enough in which someone would watch the show and then go out and purchase a new vehicle because of its debut in the show.
Another example that Taylor discussed, was the Samsung product placement during the Oscars. A selfie was taken by Ellen Degeneres that is the most popular picture to be posted on social media with over 3 million retweets. She took this selfie with a Samsung phone. But, several minutes later tweeted off of her real phone, an iPhone.
Sure, this is the future of advertising in a world where we purposely fast-forward through commercials and hate advertisements online, but it just annoys me. I guess that selfie was kind of cool and was extrememly popular to the public, but will it get me to buy a Samsung over an iPhone? Not a chance.
It could possibly be my naivety in the success of product placement or my lack of caring about who uses what type of product, but I just get annoyed by the whole idea. Advertisements are creeping into our television shows and movies slowly but surely, it’s a hopeless struggle we must attempt to fight. Good luck to all.