There’s an app for everything. Really, there is though.
As most of my followers on social media know, I am an enthusiastic supporter of Publix. For those of you southerners who are not quite located southern enough to know, Publix is a chain of super markets based in Lakeland, Florida and located in states like Florida, Alabama, Georgia, South Carolina, Tennessee and most recently, North Carolina. Those who are aware of my love for Publix see it most while I’m up at school, at UNC Chapel Hill, hopelessly stranded without the availability of a Publix sub in the area (the closest location is now Charlotte aka 3 hours away from Chapel Hill).
I could go on and on about how Publix is the superior grocery store in the highly competitive market across the United States with rivals like Whole Foods, Trader Joe’s, Costco and I suppose Harris Teeter as well. My favorite part about Publix is their deli, in particular, the succulently perfect Publix sub (aka pub subs by us Florida crackers). No other grocery store chain that I have witnessed has the fluffy, fresh oven-baked bread, hearty Boar’s Head deli meat and fresh veggies to top the sandwich of the gods. But, the worst part about craving a Publix sub is the line for them.
Because pub subs are such a hot commodity, during lunch hours the line to create these colorful masterpieces is absurd and often takes much longer than expected to receive. But, don’t worry… There’s an app for that.
As I strolled into my Publix store last week, I was greeted by a smiling woman who gave me a handout about Publix’s new app where (get excited now) you can preorder your subs to be picked up at a certain time!!! It’s a gift straight from God himself.
Of course, I downloaded the app as I waited in line for my pub sub and perused the options assessing the app quality and new opportunities available for Publix customers. First, you pick the Publix that you most frequently use and set it as your default store (you have the option to choose others as well depending on which you are planning on stopping at). With the designated store you can create a grocery list and search what items you need, mark how many and create a list. Not only does it show the items and quantity you need, but it shows you the aisle that it is located in as well and sorts your list based on the order of the aisles your products are found. Life changing stuff we’re talking here.
My favorite part, of course, is the ability to preorder subs, deli meat orders and bakery items to be picked up at a certain time. This way you can avoid the long deli lines and pick up your items as if they were just on the shelf like any other food product.
Also on the app, you can view the buy one get one free items at the store, weekly coupons, apron recipes and pharmacy options as well.
As I was still still standing in line, loving life and realizing Publix is not only on top of their super market game but also their marketing/technology game, I realized I may be in minority with my excitement about this new app. Maybe it’s because I live in Southwest Florida (Fort Myers specifically), but there are A LOT of people who have zero hope in every understanding the benefits of this new app to help make their lives easier. These people I’m referring to are the elderly who are usually forced to have a cell phone from their children (who are now adults) to make sure they’re always safe and can check up on them, like my Grammy’s situation. So, indeed there is no chance the app can reach that demographic.
Of course, there are a wide variety of people across the states that Publix stores are located, so the potential is definitely there. I can say that I used the app every time I ordered a Publix sub while I was home, which was at least 7 times in 10 days (yes, I have a problem). I also shared the app with my parents and they were very enthused about this new idea and the convenience of preordering deli meat as well as customized shopping lists. But, I do have fairly tech-savvy parents.
I’m proud of Publix for stepping up their game in this crazy tech world we live in and trying a new marketing technique to attract younger consumers. Will the app get used to the best of its capabilities? I’m not sure. But, I know that I will be a loyal customer to both Publix and the glory land of pub subs.
Publix: where shopping is a pleasure. It truly is.